Austin, Texas – February 6, 2013 – New fashion website Mynt Box debuted on Friday and immediately saw higher than expected sales.
Founded in late 2012 by Austin residents Adrian Salas and Ana Cvitanovic, Mynt Box uses a monthly subscription model to provide fashionistas with high quality jewelry at a low cost. While the company isn’t releasing their exact sales figures just yet, the initial reaction has been overwhelming, according company co-founder and COO, Adrian Salas.
“The subscription box model is a really simple idea that’s gained a lot of traction in other industries,” Salas says. “We noticed a gap for fashionable jewelry and wanted to fill it."
This isn’t the first successful online endeavor for Salas, who has also run a promotion website MyBarHeaven.com among others. With Mynt Box, the approach is more product oriented than anything the company has tried before.
“It’s a little scary because we had to come up with systems for inventory management and things we never even considered,” Salas added. “But the response has made all the effort worthwhile. There has been more interest in this than anything else I’ve done before and I can’t wait to see where things go from here.”
Mynt Box works like many subscription product services. For a monthly fee, customers can receive an assortment of specifically selected jewelry. The contents of each box will vary from month to month and will depend on the subscription. The company is currently offering three version of the Mynt Box: the Boho, the Luxe, and the Mixe. The boxes are sold for the same price but each one represents a unique style.
“I just take care of the business and logistics,” Salas said with a laugh. “Fortunately, we have some very style conscious staff members that select the contents of each box. So far, our customers have been thrilled.”
Customers can sign up for a monthly box for $30 or receive a one time delivery for $40. Visit MyntBox.com for the Flavor of Fashion and to learn more information.
About Mynt Box
An Austin-based company created by a marketing executive and fashion blogger, Mynt Box provides a subscription-based service that sends an assortment of high quality jewelry to customers every month. Boxes are based on specific styles so that customers receive jewelry they love. Learn more about Mynt Box and the Flavor of Fashion by visiting www.MyntBox.com.
"A new way to shop for jewelry."
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